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Majesco Entertainment Company, an innovative provider of video games for the mass market (NASDAQ: COOL), and Zumba Fitness®, a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout, announced today that the companies have agreed to extend their partnership for interactive entertainment products across a variety of platforms through 2016.


“We brought our first Zumba game to market in holiday 2010, and since then have sold more than 9 million units of Zumba franchise titles,” said Jesse Sutton, chief executive officer, Majesco Entertainment. “The Zumba brand continues to grow and attract new consumers given its strong physical and emotional benefits. With our renewed partnership, we will look forward to building upon our success to date with exciting new experiences across current and emerging entertainment platforms.”


“Majesco Entertainment has proven to be an invaluable partner to Zumba over the years–from their passion for the brand to great forward thinking in the technology space,” said Alberto Perlman, co-founder and CEO of Zumba Fitness. “We are very excited about the cutting edge Zumba games they are working on. Their commitment to the success of our Zumba instructors is second-to-none and we are thrilled to be a part of this incredible ride, now and in the future.”


The next franchise release, Zumba® Fitness World Party, is expected to launch this October on Kinect™ for Xbox 360®, Wii U™ and Wii™, and later this year on Xbox One®, the all-in-one games and entertainment system from Microsoft. Majesco also recently announced Zumba® Dance, the first ever motion-based fitness experience for mobile tablets that lets you take the dance-fitness party with you, anywhere you go. The app is slated to launch this summer.

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